The Minimal guides / Measurement
What your ad reports
can and cannot tell you.
Tracking helps you make decisions, but it won't capture everything. Here is what to check and why the numbers in different platforms don't always agree.
- Your ad accounts stay yours
- You know where the money goes
- Scope and fees agreed upfront
Start with the basics
Measure the things
that move the business.
A purchase, a qualified enquiry or a booked call is usually more useful than a page view alone. We check what your account counts, whether the events fire as intended and whether the reporting gives you a usable picture.
- Agree meaningful conversion events
- Check for missing or duplicate events
- Understand the difference between enquiries and customers
- Look at platform reports alongside business results
Questions
Questions about tracking
Why do different platforms claim the same sale?
Each platform may credit a sale using its own attribution window and rules. A customer can see several ads before buying. Adding platform totals together can therefore overstate total sales.
Can tracking be perfectly accurate?
No. Consent choices, browser restrictions, device changes and offline activity create gaps. Good measurement combines careful setup with an honest understanding of those limits.
Do tracking tools need consent?
Your consent requirements depend on the tools, their purpose and the places where you operate. We can flag tracking and consent implementation questions for your website team and privacy adviser to resolve.
Is tracking a separate TMCA service?
Tracking checks support our Google and Meta Ads work. If an issue needs development or specialist implementation outside the agreed scope, we'll explain it clearly before any additional work is considered.
Tell us about your business
What would you like your ads to do better?
Send us your website and a little context. We'll reply to arrange the review and explain what we need from you.