The Minimal guides / Measurement
Make sense
of the numbers.
You don't need another dashboard full of numbers. You need to know what the numbers mean, where they have limits and which decisions they can help you make.
- No long contracts
- Clear and honest reporting
- Only what your business needs
Start with the basics
Measure the things
that move the business.
A purchase, a qualified enquiry or a booked call is usually more useful than a page view alone. We check what your account counts, whether the events fire as intended and whether the reporting gives you a usable picture.
- Agree meaningful conversion events
- Check for missing or duplicate events
- Understand the difference between enquiries and customers
- Look at platform reports alongside business results
Good to know
A clear view of measurement.
Clear answers. Always a good starting point.
Why do different platforms claim the same sale?
Each platform may credit a sale using its own attribution window and rules. A customer can see several ads before buying. Adding platform totals together can therefore overstate total sales.
Can tracking be perfectly accurate?
No. Consent choices, browser restrictions, device changes and offline activity create gaps. Good measurement combines careful setup with an honest understanding of those limits.
Do tracking tools need consent?
Your consent requirements depend on the tools, their purpose and the places where you operate. We can flag tracking and consent implementation questions for your website team and privacy adviser to resolve.
Is tracking a separate TMCA service?
Tracking checks support our Google and Meta Ads work. If an issue needs development or specialist implementation outside the agreed scope, we'll explain it clearly before any additional work is considered.
A good place to start
Let's see what your ads could do.
Tell us a little about your business. We'll take a look at your Google and Meta Ads, then walk you through what we'd change and why.