Google Ads management
Google Ads
management.
We manage Search, Shopping and suitable Performance Max campaigns. The starting point isn't more clicks. It's knowing which customers you want, what they're looking for and how much it makes sense to spend reaching them.
- Your ad accounts stay yours
- You know where the money goes
- Scope and fees agreed upfront
Where the budget goes
Which searches are
actually worth paying for?
We check the terms triggering your ads, the promises in the copy and the page people reach. That helps us spot wasted spend and decide what deserves a proper test.
Request a free audit
Search campaigns
Search campaigns
We research how customers look for your services, build the campaigns and review the searches that use your budget.
- Account structure and keyword research
- Ad copy and asset testing
- Search term reviews and exclusions
- Location, budget and bidding decisions
Shopping & Performance Max
Shopping & Performance Max
For online shops, we check product information, stock and margins alongside campaign results. We'll explain whether Shopping or Performance Max fits the account, rather than adding formats for the sake of it.
- Merchant Center and product feed checks
- Shopping campaign structure
- Performance Max where the account is ready
- Reporting that considers revenue and spend
Ongoing management
Account management
You'll see what changed and why. We agree the reporting schedule before starting, check conversion tracking and flag website issues that may be holding the campaigns back.
- Conversion tracking checks
- Regular account optimisation
- Plain English performance updates
- Practical priorities for the month ahead
Questions
Questions about Google Ads
How much should I spend on Google Ads?
We start with your market, the value of a customer and what you can sensibly invest in testing. Media spend and our management fee are separate, and both are agreed before work starts.
Can you work with my existing account?
Yes. We start by reviewing the account, tracking and past performance. If the foundations are useful, we build on them. If something needs restructuring, we'll explain what needs to be done and why.
How quickly will I see results?
Ads can begin reaching people once approved and running. Understanding performance takes longer and depends on your budget, market and sales cycle. We'll agree about what to watch and when to review it.
Do you manage every Google campaign type?
We choose the formats that fit your goals and resources. Search and Shopping are common starting points. Performance Max, Display or YouTube can be considered when it makes sense to use them.
Tell us about your business
What would you like your ads to do better?
Send us your website and a little context. We'll reply to arrange the review and explain what we need from you.