Request the audit
Tell us about the business and what you want to improve. We agree what to review.
The Minimal Creative Agency
Google & Meta Ads
management.
Spending on ads and wondering whether they could be doing more? We look at the campaigns, the creative and what happens after someone clicks. Then we work out what to fix, what to test and what to leave alone.
- Your ad accounts stay yours
- You know where the money goes
- Scope and fees agreed upfront
Start with an audit
We'll review what you have and explain what we'd change. You can decide what comes next.
Sell more online
Get your products in front of potential customers, with an eye on margins as well as sales.
Find the right enquiries
Reach people who need what you do. Then check whether those enquiries turn into business.
Why The Minimal?
An agency focused on your ads.
We manage Google and Meta Ads, test the creative and check what happens after the click. You know what we're working on, why it matters and what it costs. If the next step is fixing a page rather than spending more on ads, we'll say so.
About the agency
01 / Google Ads
Google Ads
For people already searching for a product or service like yours. We check which searches are worth paying for, write the ads and follow through to the sale or enquiry.
- Search campaigns and keyword research
- Shopping and Performance Max when they suit the account
- Checks on sales, call and enquiry tracking
- Search terms, budgets and bids reviewed as the account develops
02 / Meta Ads
Facebook & Instagram Ads
People aren't on Instagram to read your sales pitch. We test different ways to show your offer, use what you already have where we can, and look at which ads bring customers rather than just attention.
- A testing plan for offers, messages and creative
- Ad copy and briefs for the assets we need
- Campaign management and tracking checks
- Your sales and lead-quality feedback included in decisions
The free audit
Before you spend more, let's look at what's happening.
Share your website and tell us what isn't working. We'll agree what to review and any account access needed, then talk you through the findings and send a short list of recommended actions. You don't need to share passwords or commit to management.
Request a free auditBeyond the ad account
Sometimes the problem
is after the click.
An ad can bring the right person to your website and still end without a sale. We'll look at the offer, page, checkout or enquiry form with you. If a fix needs a developer, designer or another specialist, we can help arrange it. Extra work is agreed separately.
What working together involvesIs this for your business?
A good fit starts with a few things.
You sell a product or service, can tell us what a customer is worth and want someone to take responsibility for the ads. We work with online shops and service businesses. You don't need both platforms, and you don't need to have all the answers.
If your offer is still taking shape, or you can't yet fulfil more orders or follow up enquiries, we'll talk about that before recommending ad spend.
How we work
How we get started
Go through the findings
We show you what we found, including what we cannot tell from the available data.
Agree the work
You receive recommended actions. Any proposal sets out the work, responsibilities and fees.
Manage and review
We make the agreed changes, test the ads and discuss performance with you.
Questions
Before we talk
Who do you work with?
Product businesses that want online sales, and service businesses that want calls, bookings or enquiries. We start from the customer action that is actually valuable to you.
Do I need both Google and Meta Ads?
Not necessarily. It depends on your customers, your offer and your budget. We'll recommend the channel mix that makes sense, even if that means starting with just one.
What does the free review include?
We review the account access and business context you choose to share. You get a walkthrough of what's working, what's getting in the way, and a short list of what to do next. There's no fee and no obligation to continue.
Will I keep ownership of my ad accounts?
Yes. Your accounts, data and campaigns stay yours. You grant us access to do the work and can remove it when our agreement ends.
Are there long contracts?
No. We agree the scope, the fee and the notice period before any work begins. You can leave when that notice period ends, and the ad accounts stay yours.
Tell us about your business
What would you like your ads to do better?
Send us your website and a little context. We'll reply to arrange the review and explain what we need from you.
The audit is free. You decide what happens after it.